Hello!

I’m Poppy Zhang

  • PhD Quant Marketing
  • Data Analytics
  • Marketing

About Me

I am a PhD student in Quantitative Marketing at New York University, Stern School of Business.

My Skills

R
95%
Matlab
95%
Python
80%
SQL
90%
HTML
60%
Hadoop
60%
HPC ( High Performance Computing )
92%
Structural Model
95%
Econometrics Model
90%
Deep Learning
80%
Reinforcement Learning
60%
Web Design
50%

Resume

Education

2016 - Present

PhD in Quant Marketing

Coursework: Research Methods, Advanced Empirical Method, Economics, Industrial Organization, Machine Learning, Deep Learning, Reinforcement Learning

New York University

2013-2015

MS in Marketing Analytics

Coursework: Web Development, Marketing Analytics, Data Scraping with Python and R, Database with SQL, Advanced Test, Analysis, & Experimental Design

New York University

2009-2013

BBA

Coursework: Accounting, Economics, Banking and Finance, Statistics, Marketing

University of International Business and Economics

Experience

2016- Present

Research Assistant

Data analysis using big datasets such as Kilts Nielsen Homescanner Data and comscore clickstream data; Design workflow using Hadoop and Hive to make quick visualization and descriptive analysis possible on terabytes of data

New York University

2017

Research Intern

Combine purchase data with advertising data for two technology products to analyze how consumers respond to advertisement pre and post purchase.

Microsoft, Computational Social Science

2014-2016

Web and Business Analyst

Web analytics for business intelligence; Set up cross channel tracking system; Design experiments for websites and emails, and analyze A/B testing results for optimizing user experience

New York University

WORKING PAPERS

Job Market Paper

Prior Information and Consumer Search: Evidence from Eye-tracking

Raluca Ursu and Tulin Erdem (New York University)

Search Gaps

Raluca Ursu (New York University)

Helping refugees can help brands

Vishal Singh and Tulin Erdem (New York University)

PUBLISHED

Companion Proceedings of the The Web Conference 2018. International World Wide Web Conferences

Post Purchase Search Advertising

Shawndra Hill (Microsoft Research) and David Rothschild (Microsoft Research)

Luxury 4.1 (2017): 31-57

Balancing Exclusivity and Accessibility: Patterns of Brand and Product Line Extension Strategies in the Fashion Luxury Industry

Masakazu Ishihara

ConferencesSee where my works have been presented