I have been trained and worked in various marketing roles:

  • Marketing Analytics, experienced with tools such as Google Analytics and Adobe Analytics
  • A/B testing, experienced with tools such as Optimizely
  • Email marketing, efficient with MailChimp
  • Social media marketing and Audience analytics
  • SEO and SEM, experienced with web-scraping and link analysis

This is my industrial background:

  • 2017: Microsoft Computational Social Science, Research Intern
    • Use search engine data to understand how consumers search before and after conversion; Analyze gigantic keyword searches and clicks data to assess the efficiency of search engine advertisement
  • 2014-2016: New York University, Web and Business Analyst
    • Web analytics for business intelligence; Set up cross channel tracking system; Design experiments for websites and emails, and analyze A/B testing results for optimizing user experience
  • 2014-2015: Taunton Press, Marketing Analytics Intern
    • Perform mixed media modeling analysis and monitor bought media; Build up systematic tracking system to monitor online shopping cart and transaction; Assist email marketing team with retargeting campaign
  • 2012-2013: Ogilvy & Mather PR Intern
    • Manage and analyze social media channel performances; Conduct sentimental analysis and text mining on news release pieces for clients including Nestle, Adidas and Intel; ROI reports for new clients pitch